Hello.
I am a queer hypnotherapist, founder, writer & model.

I’m the proud founder of Alchemy Alma, a space where transformation meets ease.
Rooted in the power of hypnosis and subconscious healing, Alchemy Alma offers on-demand audio journeys designed to help you shift, release, and realign—wherever you are, whenever you need.
Think of it as a gentle reset button for the mind.

“Frankie Herbert speaks out about her experience with intimate partner violence”
Personal story piece and research into the rising threat of domestic violence during COVID.

“Gen Z are new to work but are already burnt out”
Contributing commentary from a queer therapists point of view.

“We met with model turned holistic well-being guru Frankie Herbert to chat all things Reiki healing, her dog Chicky, cooking and jewels.”
Interview

AMBASSADOR FOR

  • Suicide & Co

    Supporting those bereaved by suicide, because suicide always has company.

    The Helpline is a listening service that provides emotional support and practical guidance to adults bereaved by suicide in England and Wales, from day one of their loss, whether a family member, friend, colleague or someone else, at any point in the grief journey.

    Suicide & Co also offer a counselling service to those bereaved by suicide.

  • The Be Well Collective

    Be Well Collective was launched to provide mental health and nutritional support to young adults working within the creative industries.

    The Be Well Collective has provided support to over 600 young individuals face to face and over 10,000 through online initiatives, working closely with their supporters; the British Fashion Council and the British Fashion Model Agents Association.